Facebook Flooded With Foreign Product

The world's largest social networking, Facebook, recently sued by its users for allegedly leaking users' personal data to
our advertisers. One of Facebook users origin of South Lake Tahoe, California, David Gould, pointing Facebook has denied its privacy policy. That is, with data revealing the user clicks on the ads on Facebook, including the original name, city of residence, home school, as well as a list of friends.
According to Gould, to their advertisers, Facebook send a referrer header when there is
any Facebook user clicks on the ads. So every time that advertisers receive the referrer header, the advertisers can see the specific user profile that has been clicking on the ad.

Moreover, Gould said, at that time, the old privacy policy also allows advertisers to access a user's username and Facebook photos,
considering many of those who do not tamper with their privacy settings.
Gould has accused Facebook users divulge personal secrets. In fact in their privacy policies Facebook promised not to disclose user
information to advertisers without the knowledge of the user.
In response, Andrew Noyes Facebook spokeswoman said the lawsuit was improper and his company will fight the lawsuit. He
announced the successful capture of advertisers on its website.
At the same time, reports from advertisers on Facebook Business Week revealed increased to
four-fold since 2009.

Facebook has opened branches in various countries, increasing the number of sales force doubled from 2008. Facebook now has more than 500 million users, is highly dependent ad. Before changing its privacy policy recently, Facebook has been criticized a lot, partly because the accused began to sacrifice the privacy of its users in order to pursue advertising revenues.

Some big companies that advertise on Facebook, among others, Procter & Gamble, Toys 'R' Us,
and Adidas. According to ComScore, in the United States alone, Facebook has 176 billion display ads during the first quarter, up from the previous year which is about 70.7 billion ad.
Meanwhile, allegations of Facebook to send data to our advertisers first revealed by the experts from AT & T and Worcester Polytechnic Institute, through a report titled "In The Personally Identifiable Information Leakage of Via Online Social Networks."
At that time, Facebook says that they only provide information about the location of the relevant pages when the ad is clicked. However, later Harvard Professor Ben Edelman says that Facebook automatically includes user profile
information click on the ad.
Therefore, the username can be known by Facebook users. In addition, by default, advertisers can also find out the name, gender,
profile data, pictures, list of friends, networks, posting on the wall, and others.
Facebook finally admitted recently has revised its program code that no longer send user personal information that can be exploited by the advertisers.
VivaNews

Category: Facebook, General news