Exploiting Link Anchor Text for SEO

Link or anchor text is the text that will appears as a hyperlink, and is probably one of the most important elements in terms of the use of keywords. You must have often see this previous anchor text. In fact, anchor text has become a major element of web pages, which are often used without know its effect on rankings.
Anchor text has been discussed previously, but knowing how to use it is vital, because these elements are very influential to rank them. When search engines see Your web page, it will automatically search engines will explore all the links that exist in
these web pages.

If the link (or most) based text, then it will be better, because the search engines are not just going to track it down, but also see the keywords that exist in it.
However, making all text-based links It is not enough to need its own art take all the benefits of anchor text. The first thing you should understand is that anchor text was divided into two types,
that is yours and belongs to someone else. This is serious,
no joke. It is important for you to
understand how to link to website
others. But not only that, you should also understand how they link back to you.

For example, if you enter into a search on Search for the word ''click,''you will see that almost at the Adobe website attitude The top of the search results. This is not in caused because the Adobe website many include the keyword click.
What actually happens is that many people are linking Adobe PDF reader by using the word ''click''in anchor his text. This can be understood because the website
offers a PDF file which can be downloaded usually include a link that reads Click here to download or similar.

As you can see, not just the anchor text You are having an effect, but also how Your website will be included in the anchor text from other websites. We will discuss
how others will link you later.
For now, think about how you
using anchor text in the websites.
As we already know, the anchor text is the text that are interconnected in wabsite you. This text can connect to your own website or to another website
contentnya relevant to the content of the website You. That is the main cause why are so powerful anchor text, ie the relevancy of the links and words that are used
to create the link.

When your website search engine explore, He will look at several factors, among others:

1. The topic of the website is indicated by the words words used in the text


2. Links that lead to outside websites


3. Links from the outside that leads to your website

Of course, not just these factors which will in observe, but these factors are most affect the rankings. Therefore, how these elements will handle determine how user-friendly (and authentic)
your website.
Therefore, if your website is aimed to serve the businessmen, then your website probably will include articles and information about the type of business, business strategy,
and linking to website where visitors will join in a business.

When observing a website crawler, He will see if the topic of your website is is about business (which will be determined by keywords that you use in text).
Then He will explore all the links
on the website. If the text based links that include keywords and leads to relevant websites,
then the crawler will give a high score. The result is that you will appear higher in SERP, than if you do not include relevant keywords in the text and links.

However, you must be careful when
make the anchor text. If using word-wrong word, then you may not be never getting the results expected from link. One of the mistakes that are often done by the owner of the website is to make
web page with the anchor text "click here''.

The word is not only too often in
use and in disregard by the crawler, but also there is no way to link it with content of the website. We observe crawlers anchor text is, He did not see the keywords
relevant, even if the link leads to the relevant website.
Suppose that the anchor text as an opportunity for indicate your relationship with the website
relevant. The best way is use keywords as much as possible,
which is taken from a list of keywords that have been
You make during the planning process.

Back to business website in the above example, if You use an anchor text use the word "business type" and linking to
website associated with their
each type of business, then search engines will see the keywords and links that lead to website of certain business them.
Therefore, the attempt at making a small piece anchor text, you not only have compelling reason to use the keyword, but also has a link to direct to relevant websites. If you want to add anchor text into the Bus Type Your web pages, then add a piece of HTML code like the following example, in every
a place where you want the anchor text appears:

< a href="http://www.online business.com"> Online business </a>

One more strategy to the anchor text must considered is to vary the anchor text. When you repeat the anchor text together repeatedly on a single web page, then anchor text will begin to decrease
effectiveness. Can even cause the search engine gives low rankings.

It would be more effective if they use the keyword varied as the anchor text. This gives Opportunity to vary your anchor text, while keeping the consistency of
keyword that is in use.
Another type of anchor text is in use by others to link back your website. Anchor text is often not considered as an SEO strategy. In fact this is one The most effective type of optimization can
You use. Here's an example:
One internet marketing expert
decided to see how fast he it can make website rank high in the SERP. He uses anchor text links on web pages, then pleaded backlinks using keywords are targeted, and relevant to your website him. The result? Within days, his website
had been in fourth position in Google SERP.

There are two things that should be remembered from this example.
The first is to ask the website owner backlinks. Backlinks or back links are links from another website that leads to your page in retaliation for the link you provided on them. Backlinks are the most effective comes from relevant websites with website You, but sometimes you have to look for
own.

In addition, in order to get all the virtues that There on backlinks, you will also need to ensure Your website will be linked in a way that you want. From the get backlinks which leads to the main page of your website, would be more effective if they provide an
anchor code text you want on the website will link back.

The second thing to be aware of the example above is, you must ensure that the link behind the need to include keywords is the target, ie keywords most effective for your website. Keyword is
most often used in the search and
highly relevant to your website, is
keywords should you use in
anchor text. Therefore, the main function of the anchor text is
to optimize the website in the ranking order high by search engines, so it can provide traffic for your website. But how often the anchor text should be in use on a web page? It is one magic number, no person really knows for sure.
Other people will said another.

Some say no more than two or three times, while others argue no less from 10 to 12 times. As a basic rule, use anchor text as much as you can. If you have a link that can be included, Do not miss it just because you have uses several times in the anchor text pages. But not to meet the content with the anchor text just because you want
have links.

To determine where the anchor text
essential and which are not, that depends on each person. However, if you analyzer using a good program, that traces the links on your web pages, You should be able to determine the anchor text
The most effective where and how
use it on the page affect the flow of traffic.

Anchor text is a good way to
improve rankings. But as has been
You often hear, web pages should be in created with the main objective is for the user.
One more thing that should be remembered about the anchor
text before we proceed. One way
The most effective way to use anchor text is placed within the content dynamic.

Dynamic content is content that always changed. Often, that means the blog. Anchor text very suitable for daily updated blog or weekly. This is the fresh content (Which will also give a plus for improving rankings on search engines) that
gives you the opportunity to change the anchor regular text.
Crawler search engines can also be bored. If you could give them a dynamic content and contain relevant anchor text, then the crawler will help you.

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