HP Technology Supports DreamWorks Animation 3-D

The power of HP technology and DreamWorks Animation SKG creativity, Inc.. (Nasdaq: DWA) to
join back to finish the last chapter of the series Shreak, "After Forever" Shrek, "which began airing in cinemas 3-D.
The audience will feel the green ogre troops, hundreds of witches dancing and all the original
character of Shrek with a sensation like never before - in 3-D experience is spectacular.
Technological breakthroughs in the movie becomes real because of the contribution of HP technology, which became energy development projects throughout Shrek series from beginning to end. In "Shrek Forever After", this technology includes the Z800 HP workstations, HP ProLiant blade servers, the HP
Halo Telepresence Solutions, HP StorageWorks Enterprise Virtual Array, HP StorageWorks Network Storage Systems X9000 and HP
DreamColor displays.

"At DreamWorks Animation we create two to three 3-D films every year, and our goal is to ensure that viewers enjoy high-quality premium
experience in every movie they watch," said Ed Leonard, Chief Technology Officer, DreamWorks
Animation. "HP helped us achieve this with our equip filmmakers with the tools and best products so that they are empowered by technology ... not to be restricted."
"DreamWorks Animation is known for encouraging continued innovation to interact with the audience through a variety of ways," said Jeff.

Wood, Director of Worldwide Marketing, workstations, HP. "HP is committed to continue investing in research and development to provide customers such as DreamWorks innovations that
penetrate the barriers of creativity that gave birth to the next generation of film.
To get peak performance, the artists use of production at DreamWorks Animation Z800 HP
workstations to design things in the film's start character to the lighting. According to DreamWorks Animation, the HP Z800 proved to
be much faster than its predecessor - with a 50% increase in speed.

Render farm for DreamWorks Animation "Shrek Forever After" a group of computers that work in
harmony to process sequences of animation, rendering farm is the largest and most powerful ever used in film production studio based computer graphics animation.
Production of "Shrek Forever After" require almost 76 terabytes of data and more than 46 million render hours, compared with 6 terabytes
of data and nearly 5 hours to render the production of "Shrek" in 2001.

In addition to improvements in lighting technology, character development has been far leap forward with the modern artistic tools and effects on the hair. In "Shrek," all the characters
have short hair, with a model of solid mass and is rendered using a double strand chain to produce the best possible view. Because of the
challenges that exist at the time, Fiona's hair length is designed in the form of a bond without
significant movement.

Using the latest animation tools, supported by leading HP products, "Shrek Forever After" a
living laboratory of new technologies that are used in an extraordinary manner. Starting from
the Z800 workstations that drives the artist to tell the Cintiq tablets, G6 ProLiant BL460c server blades for the management, until the DreamColor displays and printers to ensure color accuracy throughout the angle studios, HP supports and
helps the filmmakers at DreamWorks Animation, original idea to move them into the widescreen.

Category: General news, Technology