British Petroleum Buy Keywords 'Oil Spill'

British Petroleum to buy the
keyword "Oil Spills" from the Google search engine to help
internet users to directly to a specific site that explains about how to control an oil spill in the
Gulf of Mexico.

A spokesman for the oil companies will pay the agreed price of the company's website so that it
tops the list of ads that appear on the display for those looking for information using the keyword
"oil spill", "volunteer" and "claims."
But BP's own reluctant to say how the cost incurred for such services. However, the President of the United States, Barack Obama
cautioned that the company allocates about U.S.
$ 50 million to improve its image through advertising. By buying the keywords, BP admitted to helping
anyone who wanted to obtain information and easier to find the BP site. Under the heading "sponsored links", Google's
open offer for the company to serve ads on some angles it looks. But it forbids the online search advertising in the search results, such as articles, news and blogs because it will affect the ranking.

Category: General news